Printed on September sixth, 2019 |
by Steve Hanley
September sixth, 2019 by Steve Hanley
Ford insists it should introduce its Mustang-inspired electrical SUV subsequent 12 months, which suggests it might be revealed as early because the LA auto present this December or the Detroit auto present subsequent January. Whereas the analysis and improvement is occurring, the corporate determined it wanted to get a deal with on the attitudes about electrical automobiles held by the shopping for public.
So it commissioned a examine. And boy, did it ever get a truckload of destructive suggestions from the individuals it hopes can be shopping for its electrical autos. Listed here are a few of the findings, as reported by CNET Road Show and The Drive. If the next leaves you shaking your head in disbelief, you’re not alone.
- 42% of People stated they imagine electrical automobiles nonetheless run on gasoline.
- 67% stated electrical autos haven’t any towing capability.
- 65% stated they might not think about an all wheel drive electrical automobile.
- 80% stated electrical autos don’t work in sizzling or chilly circumstances.
Virtually 10 years after the electrical automotive revolution started with the introduction of the BMW i3, Nissan LEAF, Mitsubishi i-MiEV, and Tesla Mannequin S, how is it doable that so many individuals might be so uninformed about electrical autos?
A part of the rationale will be attributed to the actions of Ford and its Detroit based mostly siblings who’ve been dragging their toes for years. When confronted with the prospect of producing EVs, they provided up wimpy compliance automobiles and intentionally sowed confusion in an effort to guard their thriving inside combustion engine mannequin.
Working example, Ford as soon as pulled some of the dastardly misinformation campaigns in trade historical past when it trumpeted its Fusion plug-in hybrid had the longest vary of any electrical automotive — over 600 miles! What it didn’t inform individuals was that the automotive might solely journey just a few miles on battery energy alone. The remainder of its so-called “vary” was achieved by growing the scale of the Fusion’s fuel tank. No marvel individuals are confused.
Another excuse is the misinformation marketing campaign funded by the hateful individuals within the Koch Industries community who supplied the information media with a blizzard of tales in regards to the risks of electrical automobiles. After which we’ve a parade of auto execs saying repeatedly that no person desires to purchase electrical automobiles.
A scarcity of incentives for sellers to promote hybrids and electrics, a scarcity of coaching for the gross sales individuals who promote them, and an incessant trade marketing campaign to roll again emissions requirements all conspired to go away the general public dazed and confused. Ask not for whom the bell tolls, Detroit. It tolls for thee.
The Appeal Offensive Begins
Shocked by the polling outcomes, Ford has give you a number of movies extolling the virtues of electrical movies. One confirmed a prototype of the upcoming electrical F-150 towing a prepare weighing greater than 1,000,000 kilos for 1 / 4 mile.
Now two new movies have appeared, one displaying the prototype electrical SUV cavorting in winter circumstances and the opposite displaying it tackling a race observe simulator and street course.
Time To Inform The Reality
There’s an outdated expression that goes like this: “Ignorance will be cured by the applying of knowledge. There isn’t any remedy for stupidity.” Ford has come to appreciate that it should cease feeding false info to its potential clients and begin telling them the reality.
My neighbor who drives an F-150 had little interest in an electrical model of his automobile of selection till he rode in my LEAF and noticed that video of an electrical F-150 towing that prepare. He sees issues in a different way now.
We right here at CleanTechnica assume individuals simply naturally choose electrical automobiles and we concentrate on specs — vary, battery measurement, charging time, and so forth. We in all probability don’t absolutely understand how unusual and mysterious electrical automobiles are to many individuals.
Why don’t producers take educating individuals extra significantly? Why is each supplier in America not sponsoring EV take a look at drives each weekend, making shows in colleges, holding experience and drive occasions for political leaders, and welcoming the native information media to expertise EVs to search out out why they’re superior to standard automobiles?
I’m no person from nowhere and I can consider dozens of how producers might be laying the inspiration for public acceptance of electrical automobiles. I might be joyful to share my ideas with any auto executives who’re keen to pay attention. My charge can be 1% of what they’re at the moment paying their excessive powered advertising staff. Name me. I’m within the ebook.
Oh, that’s proper. There aren’t any phone books lately. Simply as quickly there gained’t be any automobiles with gasoline and diesel engines both. Kudos to Ford for doing one thing however let’s not faux there isn’t much more that wants doing to maneuver the EV revolution ahead.