Greater than 700 horsepower, ultra-fast battery charging, a sultry exterior, a high-tech cabin, four-wheel-steering. On paper, Porsche’s new Taycan electrical sedan has loads going for it.
Set to go on sale within the U.S. in 2020, the Taycan formally debuts this week as Porsche’s first-ever electrical automotive. Arguably probably the most eagerly-anticipated car reveals of the 12 months, it’s anticipated to start around $90,000 and eventually go all the way up past the $200,000 mark.
However will it’s sufficient to sway consumers away from the Tesla Mannequin S?
Autolist.com recently conducted a survey that delved into precisely that query, asking shoppers which of the 2 fashions they might select and why.
The outcomes bode nicely for Tesla. Forty-five % of respondents stated they might select the Mannequin S over the Taycan, 33 % stated they’d want the Porsche and 22 % have been uncertain. Autolist polled 1,500 present automotive buyers for the examine in late August.
Whereas that’s excellent news for Tesla, it’s additionally a little bit of a shock.
The Taycan looks like it may very well be Tesla’s first true competitor as a result of it provides a lot of what has made the Mannequin S so standard. It’s quick, horny, fashionable and provides a bunch of high-tech options. What’s extra, it comes from Porsche, an organization that has a legendary repute in racing and sports activities vehicles.
A few of this seemingly boils all the way down to familiarity. The Mannequin S has been round since 2012, an eternity in new-car land. But it surely’s stayed present with a beauty refresh, all kinds of powertrain choices and numerous minor tweaks and upgrades to its software program and hardware.
Being first has its benefits. Tesla has now had years to construct up appreciable model cache within the luxurious automotive house, its rocky monetary image however.
The quite a few causes why individuals selected the Mannequin S shed extra mild on its strengths.
Right here’s a take a look at the highest causes and the proportion of respondents who selected that of their prime three causes:
- Tesla’s model repute: 41 %
- The Mannequin S’ efficiency: 34 %
- The automotive’s effectivity: 24 % (tied for third place)
- Mannequin S exterior styling: 24 % (tied for third place)
- Higher belief in Tesla to construct an EV: 24 % (tied for third place)
- Tesla’s Supercharging community: 24 % (tied for third place)
What stands out about those who most well-liked the Tesla is the quantity of people that cited the corporate’s Supercharging community as a key cause.
No different automaker has something similar to this method of charging stations unfold out throughout the U.S. in the meanwhile. Clearly, the very existence of it goes a great distance in easing vary anxiousness in shoppers.
Turning to the Porsche, respondents have been extra united than the Tesla followers of their causes for preferring the Taycan. The highest three hottest causes and the proportion of respondents who selected them have been:
- Porsche’s model repute: 59 %
- The Taycan’s anticipated efficiency: 46 %
- The Taycan’s exterior styling: 37 %
That is extra according to what one would anticipate for a smooth new EV hitting the market from Porsche. It’s additionally notable that there was a substantial hole between these prime three selections and the remaining reply selections.
No marvel then that Porsche introduced in July it had 30,000 world deposits for the brand new Taycan, a good portion of its 40,000-unit aim for the mannequin’s first 12 months.
So as to fight Tesla’s Supercharging benefit, Porsche — and certainly each different automaker seeking to crack into the EV market within the U.S. — has its work lower out for it in constructing a comparable community of EV juice.
Porsche’s answer is the Taycan’s cutting-edge 800-volt electrical structure, double that of different EVs. This technique lets the Taycan add a whopping 60 miles of vary in simply 4 minutes of charging; it would recharge the battery to 80 % capability in beneath 20 minutes.
However a quick-charging automotive is ineffective if there’s nowhere to plug it in. Porsche is engaged on that too — or, relatively its dad or mum firm Volkswagen Group is. Because of a settlement over VW’s Dieselgate scandal, the corporate created Electrify America, a charging infrastructure firm.
This outfit is at the moment constructing 300 charging stations alongside main U.S. highways in 42 states, plus one other 180 stations in and round 17 city areas. (Go here for a wonderful and detailed dive into the disparate world of charging requirements).
Whether or not that can be sufficient to maintain Taycan drivers as juiced as their Mannequin S counterparts stays to be seen.
But it surely’s clear that the battle for EV supremacy — and EV community supremacy — is simply charging up.